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The congress has reported a new visitor record with 560 participants. On 14th and 15th November 2013 the sporting greats came together once again in the KKL (Culture and Convention Centre) and Schweizer Hof Hotel in Luzern for the The broad range of speakers, from FIFA's Head of Communication and the President of FC Basel to the Managing Director of FC St. Pauli, provided congress participants with interesting presentations and more than enough to discuss during the networking opportunity later in the day. The event organiser, the ESB  European Sponsoring Börse, worked with APA as advertisers of the congress again this year. Thus, as well as the guidance and presentation steles, rear walls of the press boxes and welcome steles also came from workshops in Neuwird. Further information can be found at