FashionWeek 2015 with APA

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Numerous famous designers as well as national and international stars were on the party in Berlin.

Numerous famous designers as well as national and international stars were on the party in Berlin. Of course, APA was again present at the 2016 spring/summer FashionWeek and took care of the signage and branding of all the sponsors of IMG. This year, the stage was relocated to Auguststrasse and a new outdoor lounge was installed in a tent.

"New challenges are as exciting as they are stressful. However, the FashionWeek poses no problems for us as we have an experienced team on site that has supported this event for many years now. This ensures that all goes smoothly, even in case of new locations and time-critical projects;" explains Christian Hahn, Head of Marketing & PR.

Tons of branding and signage materials had to be transported to Berlin for installation. The oversized print productions from the façade branding of the tent, to all the sponsor boards and press rear walls through to the entire container covers are the core elements of the exclusive fashion events. Moreover, the signposting system, the covers for the barriers as well as the signs for the seats and rows were also supplied by APA.

All this ensured the success of the event that is not only ground-breaking when it comes to fashion but also when it comes to event equipment.

Below, you will find some impressions of the exclusive fashion event.

For more information on the Mercedes Benz FashionWeek, visit:
http://mbfashionweek.com/berlin

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