Mercedes Benz Fashion Week, Berlin

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APA has been the official supplier for advertising media since the very first Berlin Fashion Week in 2007. The range not only covers all sponsor boards and the signposting system but also all giant banners and the entire façade branding. Whether on stage or backstage, APA offers the "all-inclusive advertising media package" for top-class events.

"The inspiring ideas of the organiser IMG each year present new challenges which we are always happy to take on. This year's special mission was the cladding of a pointed gable tent with a cube. To this end, a giant banner of 29.00 x 10.30 m was welded together from several banners," explained Christian Hahn, Head of Marketing & Communications. "The Fashion Week has been an integral part of our event calendar for many years and we are proud to be able to contribute to its success.”

Therefore, the event was again equipped with plenty of materials from APA this year. Four days before the event, the first members of APA's project team were on site to deliver materials and support the installation. The oversized print productions are the core element of the exclusive fashion event. The entire range was again deployed this year – from façade branding, via all the sponsor boards and press rear walls, through to the entire container covers. Moreover, the signposting system, the covers for the barriers as well as the signs for the seats and rows were also supplied by APA.

Below, you will find some impressions of the fashion highlight at the Brandenburg Gate.

For more information on the Mercedes Benz Fashion Week, please visit: