Mercedes-Benz Fashionweek Berlin Summer 2014

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A new location – a new challenge for the APA team. The Erika-Heß ice stadium, which has already proven itself as a venue for fashion events, provided a generous and unique space which perfectly expressed Berlin's inimitable artistic qualities. This was also reflected in the key visual and all advertising material used on location. Numerous prestigious designers, as well as domestic and international stars, converged on Berlin. The innovative event location gave the designers the opportunity to present their creative visions to the invited guests on new catwalk configurations and in larger show areas. The prominent location in the up-and-coming district of Wedding also promised plenty of new potential and a creative spirit for all visitors. Four days before the start of the event the approx. 650 m² high-end prints were stretched on the oversized frames on location, almost 300 m² of plots and signs were installed, and where required additional productions were undertaken on location. This made it a successful event which not only broke new ground in fashion but also in the field of event fitting.