APA and the DFB - Advertising media and branding for Germany vs. USA

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Nobody expected the German national team to shine in the friendly match against the USA. Still, Germany dominated the first half. In the end, they missed several chances and started to make mistakes so that the US squad came back into the match. This sums up the general tenor of the German national player when they stepped in front of the cameras and microphones in the mixed zone after the 1:2 (1:1) defeat against the USA.

Anyway... one thing will always be of highest quality. The advertising media for the friendly match in Cologne were supplied by APA.

Therefore, the APA service team had their hands full already weeks in advance. Whether neutralisation of the kiosks around the stadium or the labelling of more than 200 signposts – it all was prepared professionally and on time.

This also includes the branding of the interior, the press areas and, of course, the VIP areas. The overall branding by APA was rounded off by countless pedestals and banners of our Word Cup heroes and additional picture strips.

Now, we keep our fingers crossed for the upcoming tasks and are looking forward to the next matches in Germany that will again be equipped by APA.

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