Tour de Suisse

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We could start singing folk music about cycling, but it wouldn’t quite suit the topic. The Tour de Suisse is the largest cycling race in Switzerland. It is considered the most important stage race (9 stages) in cycling, below the “big three”: the Tour de France, the Giro d’Italia and the Vuelta a España, and the race has been part of the UCI WorldTour since 2011.
With a budget of 7 million francs, prize money of 160,000 euros, and 1 million spectators on the streets, it is a further superlative in the APA portfolio. Signage and branding measuring a total of 17,460 metres in height and spanning 1166.3km presented a real challenge to APA Werbemittel. Our congratulations go to InfrontRingier for this superb event.