If you follow football on TV, you will have seen this: a footballer runs past the goal, straight through an advertising banner, and remains completely unharmed. This three-dimensional effect is an illusion made possible by 3D advertising carpets installed on the pitch. The European patent on these carpets – known as Cam Carpets – expired and APA and 3DSportSigns are joining forces to enter this market. The company behind 3DSportSigns is a Spanish agency which has been involved in football marketing for more than 20 years and has developed an innovative transformation software based on virtual technology. From now on, APA production capacity can be secured without a license fee!